The service is available in over 200 countries internationally. Amazon Video Market share – 22%Īs of January 2020, there are 150+ million Amazon Prime Video users. In 2021, there are 1 billion users of video streaming subscriptions. User penetration will be 14.3% in 2021 and is expected to hit 18.2% by 2025. Amazon Video Market – The video streaming service market (SVOD)Īccording to Statista, revenue in the video streaming market (SVoD) is projected to reach $71 billion in 2021. AMAZON VIDEOĪmazon Prime Video is a video streaming service available for Amazon Prime members. AWS market growth rate – 30%Īccording to the latest reports, the global cloud computing market is expected to grow by 20% annually.Ĭonclusion With a 32% market share, growing nearly 30% year on year, Amazon AWS is a STAR. AWS Market share – 33%ĪWS has 33% of the market, followed by Azure at 20%, Google at 7% with Alibaba Cloud close behind. 13% of Amazon’s sales and a whopping 74% of its operating income were generated by AWS sales.
In 2021, AWS brought $62 billion in revenue, up nearly 37% year-over-year (source). The market is comprised of three services: IaaS (Infrastructure as a Service), PaaS (Platform as a Service), and SaaS (Software as a Service).ĪWS is developed with a combination of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings. The global cloud computing market size was valued at $405 billion in 2021 and is expected to expand at a Compound Annual Growth Rate (CAGR) of 20% from 2022 to 2029 ( source). AMAZON AWSĪmazon Web Services (AWS) is the company’s cloud platform, offering over 200 fully-featured services from data centres globally.ĪWS offers reliable, scalable, and inexpensive cloud computing services. cash cows, question marks, dogs and stars), we need to gather the latest information on market size, product market share and market growth rate. To show how you can use the matrix for your business, let’s analyze e-commerce leader Amazon, specifically four of its products: Amazon AWS, Amazon Video, Amazon Live and Amazon Echo with Alexa.īefore placing each of these products in one of the four quadrants of the BCG growth-share matrix (i.e.
their product lines) or any other cash-generating entities by their degree of profitability. BCG growth-share matrix is a business framework that helps companies analyze their business units (i.e.
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